About Us

          Why does the average end user have such difficulty with technology? With the exponential growth in innovation, things are becoming more complex, not easier. The reason for this is simple: techs develop for techies. While this is nice for techies, and there is an eventual trickle-down to the average end user, there remains a large gap between what is possible, and what people know. What happens is that people become blinded by tech.

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          This site has a modest goal: provide information on things that people want to know about technology. The phrase I hear most when a tech wants to figure out how to do something is “someone must have done this before.” This will hold true 90% of the time. Unfortunately, as techs, this information gets filed away in the heads of thousands of individual techs, and rarely makes its way, in documented fashion, to the masses. That’s my goal: provide information on technology that people want to know.

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     Okay, there’s a selfish component in there too. By being a little tech-savvy, I tend to get the same questions over and over from acquaintances, so being able to point them to a place where I have already answered a question makes my life easier. However, if other people benefit, then so much the better.